Rack-Concept Privacy Policy

Last updated: 2025-08-22

1. Introduction

At Rack-Concept, we are committed to protecting the privacy and security of your personal information. This privacy policy explains how we collect, use, share, and protect your data when you use our services, particularly when you browse our website.

By accessing our site or using our services, you agree to the terms of this privacy policy.

2. Data Collection and Use

We collect various personal information when you interact with our services, including:

• Personally Identifiable Information: name, first name, email address, phone number, date of birth, postal address, credit card information (Visa, Mastercard)..
• Browsing Data: IP addresses, browser type, pages viewed on our site, and cookies (see section 5 on cookies).
• Collected information may also include:
  • Pages visited, visit duration, interactions with the site (button clicks, forms, purchases, etc.).
  • Technical data such as browser type and operating system.
• Data sent to GA4 and Clarity via the Measurement Protocol or tracking scripts is hashed and anonymized, meaning no personally identifiable data is transmitted directly to providers.
• This method allows us to track certain events (e.g., add to cart, purchases, submitted forms) while respecting the privacy of our users.
• You can disable certain GA4 and Clarity tracking features at any time via cookie settings or the opt-out tools offered by Google.

3. Use of Your Information

We use your personal information to:

• Provide our services: Distance selling
• Payment management: to process your purchases, manage payments.
• Communicate with you: to respond to your requests, inform you about your reservations, send you confirmations, reminders, or important notifications.
• Improve our services: to analyze the performance of our services and enhance user experience.

4. Sharing Your Information

We only share your personal information with third parties in the following circumstances:

• Payment partners: we work with payment service providers to process credit card transactions.
• Third-party service providers: when necessary, we may share your information with third parties who help us manage our services (for example, for processing deposits or managing reservations).
• Legal compliance: if required by law, or in the event of a legal request from competent authorities, we may be required to disclose some of your information.

5. Cookies and Tracking Technologies

We use cookies and other similar technologies to collect information about how you use our site. This information helps us improve navigation on our site and personalize your experience. You can configure your browser to refuse cookies, but some features of our site may not function properly without them.

For more information about the cookies we use and how to manage them, please consult our Cookie Policy.

6. Security of Your Information

We implement technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of data transmission over the Internet is completely secure, and we cannot guarantee the absolute security of your information.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with our legal obligations. When the information is no longer needed for these purposes, it will be deleted or anonymized.

8. Your Rights

You have certain rights regarding your personal information, including:

• Access: you have the right to request a copy of the personal information we hold about you.
• Correction: you can request the correction or update of your personal information if it is inaccurate or incomplete.
• Deletion: you can request the deletion of your personal information, subject to certain legal conditions.
• Objection and Restriction: you can object to the processing of your data in certain cases or request a restriction on the processing of your personal information.

To exercise your rights, please contact us using the details below.

9. Links to Third-Party Sites

Our site may contain links to other websites. We are not responsible for the privacy practices or content of these third-party sites. We advise you to read the privacy policies of these sites.

10. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, legislation, or services. Any changes will be posted on this page, and the date of the last update will be indicated at the top of the document. We encourage you to review this policy regularly to stay informed of changes.

11. Contact

If you have any questions or concerns regarding this privacy policy, or if you wish to exercise your rights, please contact us:

• Email: info@rack-concept.be
• Phone number: +32 494 04 13 37
• Address: Rue Saint Laurent, 7, Manage 7170, Belgium